Lima challenges the Cloud with fast, unified and PRISM-free storage

A crowdfunding campaign aims to unify the storage of our devices, remove their limits of size and make file sending instantaneous.

10 JULY 2013, NEW YORK, USA
Summary
Re-invent the way our devices store data. That's the claim of Lima, a Kickstarter project launched today. The small device does not only aim provide a storage that is 60x faster and 20x cheaper than the Cloud. It also wants to deeply change the way our laptops, smartphones and tablets memorize our digital content - for the better.

Lima, a US/French startup, has just launched a crowdfunding campaign on Kickstarter.com to finance the manufacturing of Lima, a connected storage device. Lima brings a new approach to data storage, by literally unifying the memories of our smartphones, tablets and computers. It introduces several breakthroughs in the consumer electronics space, by removing the limits of size of our electronic devices and making file sending instantaneous.

"Today, each one of our devices has its own memory, with its own content. This makes it extremely difficult for normal users to apprehend where their data is. So much that we are forced to manually move our data to the Cloud to keep our laptops synchronized with our iPhones", says Severin MARCOMBES, CEO & co-founder of Lima. "I sincerely appreciate the efforts made by companies like Apple or DropBox to synchronize the content of our devices. However, I think that creating yet another memory to store our content, like the Cloud, is not a sufficient solution. Storage has to be re-thought from the ground up, to make our devices truly work together. The industry needs new storage solutions that make the very idea of synchronization obsolete. Lima brings one of them."

Lima provides a simple and affordable solution to make our devices work as a group. The product is the combination of a small hardware adapter and of an application for computers, tablets and smartphones.

The Lima adapter is designed to be kept at Home, connected to the Internet. It relies on external USB hard drives to store the content of all the user's devices. Everyday users only need to connect a USB drive to Lima, and Lima unifies the content of their devices. After connecting a first drive, a user having a Mac and a PC will see the exact same content on both of them. For every additional drive plugged, his or her devices will become bigger.

"Lima changes the way we see storage. When using Lima, the size of our devices doesn't matter anymore. All our devices have the same size: the size of the USB drives we connected to Lima. I can buy the big or the small iPad. If I have a 2TB drive connected to Lima, both of them will display 2TB of data." says Gawen Arab-Laffon, CTO and co-founder of Lima. "When I'm online, I can see these 2TB of files in my iPad. If I go offline, it works just like Spotify or Google Music: I can select which files I want to view when offline".

Lima provides modern storage capabilities to all the devices on which it is installed. Users can enable DropBox-like capabilities on any folder of their system. Their files are also automatically backed up in Lima and they can roll back to an old version of them anytime.

The Lima application was built with every normal people in mind, as a result of Marcombes' 7 years of experience in teaching computer usage to elderly people. "Using your computer with Lima is exactly the same as using your computer without Lima. The only difference is that with Lima, all your devices display the same content: you only have to organize your files once, and it sorts everywhere", explains Marcombes.

The product appears particularly suitable for people who care about the privacy of their data and don’t want to put all their digital belongings to the Cloud, such as Steve Wozniak, co-founder of Apple. Entirely private, Lima storage provides a reliable protection against program such as PRISM, the NSA's electronic surveillance program. In fact, the data of Lima users is stored at Home, and not on a company's servers.

Today, the storage provided by an external USB drive is about 20x times less expensive than the plans DropBox offers to its non-enterprise users. By encouraging users to "up-cycle" their USB drives, the company made Lima both environment-friendly and affordable to use. Backers of the project on Kickstarter can get their own Lima device against a contribution of 69$ to its manufacturing costs. The company announced that it needs to secure enough funding to manufacture a first batch of 1,000 devices for the Kickstarter campaign to be successful.

Quotes
"With the cloud, you don't own anything. You already signed it away. I want to feel that I own things [...] A lot of people feel, 'Oh, everything is really on my computer,' but I say: the more we transfer everything onto the web, onto the cloud, the less we're going to have control over it." Steve Wozniak, co-founder of Apple
"Today, each one of our devices has its own memory, with its own content. This makes it extremely difficult for normal users to apprehend where their data is. So much that we are forced to manually move our data to the Cloud to keep our laptops synchronized with our iPhones. I sincerely appreciate the efforts made by companies like Apple or DropBox to synchronize the content of our devices. However, I think that creating yet another memory to store our content, like the Cloud, is not a sufficient solution. Storage has to be re-thought from the ground up, to make our devices truely work together. The industry needs new storage solutions that make the very idea of synchronization obsolete. Lima brings one of them." Severin Marcombes, CEO & co-founder of Lima
"Lima changes the way we see storage. When using Lima, the size of our devices doesn't matter anymore. All our devices have the same size: the size of the USB drives we connected to Lima. I can buy the big or the small iPad. If I have a 2TB drive connected to Lima, both of them will display 2TB of data. When I'm online, I can see these 2TB of files in my iPad. If I go offline, it works just like Spotify or Google Music: I can select which files I want to view when offline." Gawen Arab-Laffon, CTO & co-founder of Lima
"Using your computer with Lima is exactly the same as using your computer without Lima. The only difference is that with Lima, all your devices display the same content: you only have to organize your files once, and it sorts everywhere" Severin Marcombes, CEO & co-founder of Lima
About Lima

Lima is a revolutionary technology that enables you to build your own personal Cloud in seconds.

Composed of a smart hardware adapter and a multi-platform app, Lima enables users to easily and seamlessly access their digital library from all of their devices, wherever they are.

Enjoy terabytes of files, coming straight from your home.

For more information, visit http://www.meetlima.com and meet them on Facebook https://www.facebook.com/MeetLima and on Twitter https://twitter.com/MeetLima

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